Meaningful Design for Thoughtful Creatives
Leelee Studio helps creative professionals connect with their audience through intentional visual communication.
About Leelee
I'm Leelee Macdonell, and I've been working in visual communication for 30 years across the United States, Canada, Thailand, and South Africa. I've worked with a wide range of clients and project types—from packaging and magazine design to website strategy and publication projects for artists and cultural organizations.
I help artists, galleries, authors, coaches and creative businesses connect with their audience in meaningful ways through intentional visual communication—websites, publications, systems integration, and ongoing support. I bring a holistic approach to every project, seeing how each piece fits into your broader practice and ensuring everything works together cohesively.
Many of my clients work with me over years as their practices evolve—a testament to clear communication, reliable systems, and genuine partnership.
Photo by Marina Dempster
Design Services
Visual communication isn't what it used to be. Graphic design now encompasses websites, systems integration, and digital infrastructure alongside traditional print work. I've evolved with the industry to support the full range of ways creative professionals connect with their audience.
- Website design and strategy — new builds, redesigns, optimisation
- Publication design — magazines, catalogues, books, reports
- Graphic design — print and digital marketing materials
- Systems and integration — connecting your website, newsletters, bookings, payments, and content
- Technical support — updates, troubleshooting, maintenance
- Strategic consultation — planning, content strategy, project guidance
Focused Support for Ongoing Partnerships
Doing it all yourself is exhausting. As a creative myself, I understand the systems and strategy required to maintain a meaningful presence in a constantly changing digital world.
I handle the background work — technical updates, strategic planning, the details that keep things running — so you can focus on your practice and the people who matter to you.
My studio offers flexible ways to work together:
Time Blocks — Intensive creative partnerships from 1-9 months with built-in savings. Ideal for ongoing projects, enhancements, and seasonal work.
Annual Flex Plans — Strategy and design support, reserved all year. Predictable monthly payments with hours you use as needed — perfect for steady, ongoing work.
Project Pricing — Website and publication project packages.
What Clients Say
A design partner who just gets it.
“Leelee has a gift for understanding a concept in my head and crafting it into a more beautiful design than I could have imagined.”
– Tracy Starr, Acclimate Magazine
Professional, clear, and incredibly collaborative.
“Leelee is efficient, organised, clear, boundaried... She’s a fantastic collaborator and easy to work with.”
– Sara Smeaton, Coach + Writer